A Better Bath Routine

With so many options for care, the small details can make the biggest difference. Bath towels are just the thoughtful upgrade to elevate your bath routine. Our range of towel weights, colors, and patterns means that you can shift the look and feel of your routine to support you best. Approaching your perfect towel match starts with the plushness. For extra indulgence, we created the Super-Plush Towel—it’s next-level soft and makes every moment of self-care feel like a spa experience. Classic Towels are the ideal midweight companion for your everyday care routines—they’re still incredibly soft and absorbent and add luxury to your everyday life. Our lightest, quick-drying Ultralight Towels work hard so you don’t have to—this style makes drying a breeze for efficiency and comfort you can count on. And, if you’re craving extra consciousness at bathtime, our 100% Organic Ribbed Towels still deliver on softness, are made with eco-friendly practices and materials, and feature a fresh ribbed texture. Whether the palette or the plushness, you can find the towel that’s just right for you. 

Our Towel Tips: 

• Consider the colors of your bathroom—our range of shades offers options for a refined monochromatic look, bright accent color addition, and the entire spectrum in between. 
• Stock up on sizes from hand towels to bath sheets so that every bit of your routine feels like a luxury. 
• Shop in sets to keep coordinated in towel weights and shades and make a refresh of your bathroom even easier. 
• Care for the towels that care for you, with regular laundering following our care guidelines (they’re simple, we promise!).