Why Plush?
Shop PlushThe Everything Towel
The perfect balance of soft and absorbent, our exclusive proprietary weave is here for everything, everyday.
Mid-weight & Versatile
Coming in at 500 GSM, Plush is the ideal mid-weight towel for all of life's little moments.
100% Premium Organic Aegean Turkish Cotton
Ultra-premium and very rare, Aegean cotton produces longer and stronger fibers for extra soft, durable, and absorbent towels.
OEKO-TEX® STANDARD 100 Certified
Our fabric has been independently tested for harmful substances according to strict global criteria.
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Super-Plush
Extra-thick, soft, spa-like
Ideal for:
A luxurious bath routine
Fabric Content:
100% Turkish cotton
Weight:
820 GSM
Sustainability:
OEKO-TEX® STANDARD 100 Certified
Plush
Ultra-soft and absorbent
Ideal for:
Everything and everyday
Fabric Content:
100% organic Aegean Turkish cotton
Weight:
500 GSM
Sustainability:
OEKO-TEX® STANDARD 100 Certified and 100% organic cotton
Waffle
Lightweight and soft
Ideal for:
A design forward refresh
Fabric Content:
100% Turkish cotton
Weight:
290 GSM
Sustainability:
OEKO-TEX® STANDARD 100 Certified
Organic Ribbed
Ribbed texture and soft
Ideal for:
Luxurious, cozy moments
Fabric Content:
100% organic Turkish cotton
Weight:
560 GSM
Sustainability:
OEKO-TEX® STANDARD 100 Certified and 100% organic cotton
Ultralight
Compact and fast-drying
Ideal for:
A quick dry
Fabric Content:
100% Turkish cotton
Weight:
320 GSM
Sustainability:
OEKO-TEX® STANDARD 100 Certified
