Why Super-Plush?
Shop Super-PlushOur best seller; super soft and plush
A spa retreat at home. These towels upgrade ordinary routines into extraordinary indulgences of over-the-top softness.
We want you to be comfortable
820 gsm, our most luxurious weight available.
100% Premium Turkish Cotton
We use long-staple Turkish Cotton because it produces the strongest, smoothest yarns for extra soft, durable and absorbent towels.
OEKO-TEX® STANDARD 100 Certified
Our fabric has been independently tested for harmful substances according to strict global criteria.